Viva la Pura Vida!
With one foot in the Caribbean Sea and the other in the Pacific, the rugged little South American country of Costa Rica knows exactly where it’s at when it comes to life philosophies - Pura Vida!
Pronounced ‘poo-rah vee-dah’, Pura Vida simply translated means ‘Pure Life’. Over there it’s not just an aspirational ideal, they take it so seriously it’s considered more a descriptor of how they like to live their lives, and we can’t argue with that one. For those of us lucky enough to live in Cornwall, it’s definitely a theme down here too. In fact, on a personal note, it’s one of the reasons I decided to move here!
Pura Vida is all about embracing a slower and less demanding pace of life, and that’s what the Costa Rican’s pride themselves on, that and making the most out of what it has to offer. Those of you who have spent any time at all in Cornwall will know what I mean straight away. There’s no such thing as rushing and stress is something rarely experienced (unless you go to Morrisons on the first day of the Summer holidays - I won’t be making that mistake again!).
There is a word that exists down here - ‘dreckly’. It basically means ‘will get around to it sometime in the future, but possibly never’. “I’ll be with you dreckly…” might mean in an hour, tomorrow, next week, or not at all! I have to confess it does take a while to get into, particularly for someone who’s spent their entire adult life living in London where everything is expected to be instantaneous, and blind fury can erupt when it’s not.
In Cornwall you let people pass in their cars and say thank you whether you’re the one passing, or the one who’s stopped. There is no frustrated honking on the horn, unless it’s to warn some unsuspecting tourist they’re about to get run over. If you end up stuck behind a tractor trundling along miles of country lanes, so be it. The scenery is gorgeous, the sun is shining, so who cares? You’ll get there in the end. Oh, and lunch may take an hour to arrive but, know what? That’s just the way it is.
Take it from me, if you spend enough time living the Pura Vida (or as much as you can in these turbulent times), your body and your brain will thank you for it. The truth is we’re not actually built to sustain prolonged high levels of stress, hence the phrase ‘burned out’. Literally it’s when the body and mind can’t take any more and has no option other than to shut down.
So, in order to help you activate that emergency stop button, slow down and refocus on the simpler things, we’ve created a whole new range!
The Pura Vida . Using the beautifully pure Snow beads with silver
dividers to cradle a spectrum of colourful loveliness, the Pura Vida matching bracelet and anklet will be there to remind you to live life to the fullest not just today, but every day.
Viva la Pura Vida, or long live the Pure Life!